On the last day of the Autumn term we were placed into groups and given a black box. When given a giant black box, the ol' imagination starts going crazy. Inside...was an envelope...with a single piece of paper saying 'Pedigree Chum'. Our clues to another group were a picture of a burger (food), a picture of a dog in a top hat, pipe, monacle and walking stick (posh dogs- 'Pedigree'), the cast of 'Friends' and the sentence 'Rhymes with 'bum'' (to represent 'Chum'). We then swapped the box with another group and received the clues;
- Comes in a variety of colours
- 'Soft, kind and gentle'
- Can be used as lubricant (preferably not sexually)
- An image of a baby in a bubble
- Featured frequently in Art Attack and can be made into a rocket
Our resulting answer was Fairy Liquid. We then had to create a visual representaton for the product. Basically, an advert.
We created a leaflet that automatically went to your address once you sent your details to UCAS for new university students. We gave a 'personality' to each Fairy Scent-Sensation liquid:
- Pink Petals- girly
- Fresh Lavender- mellow, chilled, homebody
- Apple- organic, active, health
- Lemon- optimistic, lively, zesty, hippy
To find which scent suited you, you answered a quick quiz that gave you a scent based on your answers and then the leaflet folded out where there were free sachets of each scent to choose from. This was our final piece:
The crit was the hardest we've had so far. The tutors became our clients. They had comments for all the groups and their outcomes:
Group 1: After Eights- Fun but very recently been done.
Group 2: Fairtrade Bananas- No cultural awareness (world trade centres), outcome shows bad group work.
Group 3: Fairy Liquid (us)- Good use of direct mailing (DM). All like it. If they were associated with Fairy Liquid they would be interested.
Group 4: Pedigree Chum- Good idea to see it from the dog's point of view.
Group 5: Aquafresh- Photoshopped to death but good idea for younger audience.
Group 6: Dorset Cereal- Shows good research into company and good design.
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