I've been doing a little research on Adshel. From what I can tell, not only do the clever monkeys make bus shelters, they also make some of the most ingenious campaigns to go inside them. I was going to chuck a bit more information into my sketchbook with some photos off the site (www.adshelcreate.com) but then I found videos so thought I'd throw them here aswell. Their work is really interesting. Some of my initial ideas when thinking about the brief for the bus shelter poster was to somehow incorporate the passengers waiting for the bus into the message and Adshel have some real audience participation ideas that I'm getting inspired by.
The 'Raining Bus Shelter' I thought was particularly useful for this project as it was a stunt to increase awareness and raise money for charity, much like what I'm doing for this part of the brief. It's also fun, which is what I want to bring into the message- not that sweatshop working is fun, but, as I explained before, you engage an audience much better if they have a smile on their face, and it'll be remembered more. Like the 'Raining Bus Shelter', there's a serious underlying message but the audience is still getting drenched inside a shelter. Also, it brings better publicity then an average poster with a sad face on it.
The 'Raining Bus Shelter' I thought was particularly useful for this project as it was a stunt to increase awareness and raise money for charity, much like what I'm doing for this part of the brief. It's also fun, which is what I want to bring into the message- not that sweatshop working is fun, but, as I explained before, you engage an audience much better if they have a smile on their face, and it'll be remembered more. Like the 'Raining Bus Shelter', there's a serious underlying message but the audience is still getting drenched inside a shelter. Also, it brings better publicity then an average poster with a sad face on it.
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