Tuesday, 15 December 2009

Wha-? Aw Man! It's Okay, I Know Where To Go To Make Me Better

I couldn't describe today in a nice little bundle of quirky sayings or quotes so instead, I've used some of the words I said today as the title. In case you were wondering...

Today, was just one of those days, where you truly believed if you left the bed it would all go wrong as soon as your head left the pillow. I was wrong. Not everything did. In fact, when reminscing today and really evaluating it, nothing went wrong. I woke late, but managed to catch the bus. I didn't forget anything. I did fall over a little though but that's okay. I was given my Unit 1 marks which weren't as bad as I thought (I passed with a 2:2 and now have a solid base to grow from). I worked my little socks off and overthought my ideas.

The Idea And How It All Got Fucked- (I don't know why but since writing that I really have the urge to write 'Once upon a time' with flamboyant type) Okay, it all started with target audience research. Both of my target audiences (18-24 and 25-35) are big drinkers. 1 pint is on average about £2.50. Sweatshop workers in factories making clothes for Asda, Primark and Tesco earn 5p an hour. To earn £2.50 they would have to work 50 hours. So, why don't we just give up a pint every now and then and give it, instead, to War On Want?

Which is when I started thinking about my birthday (6th January). Obviously, I'm at home and obviously, I'll be visiting all my old haunts with all my friends and obviously I'll be tasting the tipple a little. Why not try my little idea on myself?

Then I began thinking, why doesn't everyone do it on their birthday? Why stop at your birthday? I thought, to get more drunkards interested, I could make it into a drinking game. This is where I should of stopped. But no. Enter obnoxious, shouty poster designs. Then I was told I couldn't make it into a drinking game. Legal people would frown and it would give a misassociation to WOW. Okay, pulling away from games. How about focusing on the fact that you've given away a drink? You're drinking less. Oh look, I've made an anti-drinking campaign. I came up with the idea that, when paying the £2.50, you're given a cardboard cut-out of a pint with facts of the cause you've just given money to. And why stay with a pint? Have a wine glass! And a half-pint! And look! There's my brain parachuting out of the back of my head! By the time I had my tutorial with Kit I was exhausted. Me and Kit had a little 1 to 1 chat at the end of the day about my worries that I had in fact, created an anti-drink campaign that completely overshadowed the cause I was trying to advertise. The advice Kit gave me was extreme and helpful. Go back. Go back to my birthday. Realise I've taken the idea to its limits and strip all the bullshit away (not exactly Kit's words).

So, my little readers, that is what I'm doing now, nesting away and burrowed into a corner of the room, focusing on how I advertised my own birthday (facebook events obviously) and how I can use this and my birthday nght to create a pretty sweet, laid-back charity ad. Go me! (And Kit)

No comments:

Post a Comment