Visual Culture Unit Images

Finally found the images for Dr Anna's essay and a possible title that sounds something like 'The Sexualisation of the Food Industry'...maybe I should have a little more thought on that...

So anyway! The images:

My original 2009 Burger King advert (above)

A 2009 Arby's advert for 'The Sport's Illustrated' Swimsuit Edition (above)

2001 Cadbury's SnowFlake advert- the tagline says 'How much would you like this girl's job?' (ref. to blowjobs perhaps?)

All of these food companies have a history of sexualised and sexist advertising- but Flake being the only British modern-day example I could find. Cadbury's Flakes have had the 'Flake Girls' since the 1980's- provocative images of women sucking a dick- sorry, I mean Flake.

Burger King also have some sexist adverts other then the example I've given, such as men-orientated poster campaigns.

And Arby's, although new to me as a fast food chain being American, has very (we're talking 18 certificate here) sexual undertones in their TV advertising.

I guess sex sells and that is an undisputable fact. But, it's been done again and again and fast food is one of the most UNsexiest things I can think of. Also, a lot of the adverts I found were derogative to women- stick this food in your mouth and pretend it's his cock.

I'm a little angry now so I'm going for a cigarette...